Keyword Research
Free keyword research tool: expand seed terms into buyer-intent and question keywords with instant volume estimates, difficulty and CSV export.
Try tool →SEO & GEOZero-Token (Instant)
Free Local SEO Audit & Checker
Enter your business site, name and city — get an instant local-visibility scorecard with fourteen weighted checks, prioritised fixes and a copyable report.
How to use this Local SEO Checker step by step
Local rankings are built from dozens of small trust signals, and most business sites fail several of them silently. This audit fetches one page, weighs fourteen checks and hands you the fix list in priority order — run it like this.
Audit the page Google trusts most
Start with your homepage, then run the contact page separately — those two carry most of the NAP and map signals a search engine looks for. A strong interior location page is the third check if you serve several areas from one city.
Fill in business name and city for the strict score
Both optional fields unlock the name-in-title, city-in-H1 and content-coverage checks. Without them the audit is fair but softer; with them it tells you whether the words local users search actually appear where Google reads them.
Fix NAP and schema before touching content
Work down the priority list from the top weight: a click-to-call number, a marked-up address and LocalBusiness JSON-LD move the needle more than extra city paragraphs. Content fixes are cheaper later, while structured signals are what verification systems read first.
Match the rest of the web to your site
Once the page passes, copy the report and make your Google Business Profile, Facebook and directory listings use exactly the same name, phone and address character for character. Then re-audit monthly — a silent template update can break these signals overnight.
Why use this instead of doing it manually
Free local SEO checker: audit a business page for NAP consistency, LocalBusiness schema, map embeds, city coverage and GBP links with a weighted 0–100 score.
| Capability | The manual way | With ContentSERP |
|---|---|---|
| Cost | Agency local audits or gated enterprise tools | Free per-page audit with no email wall |
| Coverage | Just checks map-pack ranking position | NAP, schema, hours, reviews, maps, citations and city content |
| Speed | A consultant report in two or three days | A scored, prioritised report in seconds |
| Next steps | Generic “get more reviews” advice | Weighted fixes sorted by impact, copyable straight into a brief |
Frequently asked questions
Everything people ask most about the Local SEO Checker — straight answers, no signup required to act on them. Have a different question? Reach the team from the Pro page and we'll get back to you as soon as we can.
What exactly does this local SEO checker test?
Fourteen weighted on-page signals: business name and city in the title or H1, click-to-call phone, contact email, a physical address marker, LocalBusiness structured data, opening hours, review markup, an embedded map, a Google Business Profile link, social-profile citations, city mentions across the content, HTTPS and mobile viewport. Each check shows what it found and what it costs you to miss.
Does it check my Google Business Profile listing?
Not directly — this audit covers your website side of local SEO, which is where most businesses leak points: missing tel links, no schema, no map embed. Your GBP itself needs the same name, phone and address. Pro connects to your profile and tracks both together per location.
What is NAP and why does consistency matter?
Name, Address, Phone — the three identifiers Google cross-checks between your site, your Business Profile and directory citations to decide whether to trust and rank you locally. A phone number only reachable as an image, or an address typed differently on each site, quietly caps your map-pack visibility.
Why did the report mark some checks as skipped?
The business-name and city checks are optional inputs — if you leave them blank the audit cannot judge them, so they are excluded from scoring entirely rather than guessed or counted as failures. Rerun with both filled in for the strictest, most useful score.
Does it work for multi-location businesses?
Yes, one page at a time — audit each location page separately and confirm its title, city mentions and NAP match that branch specifically. Common failure: every location page shares one phone number. Pro crawls all location URLs on a schedule and flags drift between them.
Is LocalBusiness schema really necessary to rank locally?
No tool guarantees rankings, but schema is how you hand Google unambiguous facts — name, hours, geo, ratings — instead of making it guess from prose. It also feeds the same structured data AI assistants read when answering “best dhaba near me” questions, which is a growing share of local discovery.
Other free tools to try
SEO Audit
Free SEO audit tool: paste any URL to score title, meta, headings, links, images and technical signals, with prioritised fix-ready tips.
Try tool →Backlink Analyzer
Free backlink checker: analyse a link export for referring domains, anchor-text distribution, dofollow ratios and toxic links, in the browser.
Try tool →SERP Preview
Free SERP preview tool: see how your title, URL and meta render in Google results on desktop and mobile, with pixel-accurate truncation warnings.
Try tool →Meta Description
Free meta description generator: turn a focus keyword and benefit into Google-ready snippets with live length checks and copyable title tags.
Try tool →Keyword Density
Free keyword density checker: analyse 1-word and 2-word phrase density, spot stuffing and get Flesch readability, word count and reading time.
Try tool →Ready to put ContentSERP to work?
Track every location’s profile, citations and reviews weekly, with alerts? See what the Pro platform does with the signals this free Local SEO Checker just found.
- Google Business Profile and map-pack tracking
- Citation consistency across key directories
- Review velocity and rating monitoring
- 10 free credits, no card required
- Multi-location dashboards included